People Archive
Name: Yuan Weilin
Age: 38 years
Title: “Fantasy Fashion Fabric Ribbon Embroidery”
Studio founder
Birthplace: Wuhan
Love embroidery but Yuanwei Lin amateur interest in the plan has to play to the “out of control”, simply quit the cadre posts of WISCO, as one drill into the “ribbon embroidery” in. Over the past few years, Yuan Weilin Great tricks to play out – and now embroidery gucci wallets studio not only had 10,000 on net profit, also registered the “Ribbon Embroidery” trademark, they began to develop a nationwide franchiser.
Speaking the day before in Wuhan, Yuan Weilin also show a bit of memory: a substantial income and work easier, not now that pressure. “That’s why business, multi-Leia?”
“No way, careless play big, do not start feeling pretty wasted.” Yuan Weilin venture grounds seemed a bit down, “involuntarily.”
Yuan Weilin embroidery hobby since childhood, in addition to their use, but also give family and friends, in that which she felt a lot of fun. In 2002, she was found on the Internet, a new method of embroidery – ribbon embroidery, cross stitch more was known then, but people do not understand the ribbon embroidery and more. Yuan Weilin what was fascinated.
With traditional embroidery craft somewhat different, ribbon embroidery, costs are higher, if using fiber ribbon, embroidery three-dimensional feeling is not strong, if you use silk ribbon, with a cost must Sphacelotheca nearly 10 dollars, a Embroidery takes on the gucci wallets hundred dollars. Although the Yuan Weilin’s not low income, can not stand such high consumption.
Yuan Weilin would think, to put their works online sales, if people like it, at least a little cost-recovery. Unexpectedly, Op Internet Inquirer after another, sometimes a month to sell dozens of pieces of work. Although the work is not busy, but Yuan Weilin in his spare time to achieve so much embroidery, “order” is also not easy.
Work and must give up a hobby, Yuan Weilin silent majority, in 2007 she quit her job options business. Main business is the sale of finished products or raw materials ribbon embroidery, single selling price of 40 yuan to 300 yuan, for the purchase of raw materials were also carried out free of technical training.
Taken in co-operation, was forced to change business model
Yuan Weilin first choice is to seek co-development model, rapid development, but two years later, she abandoned this model, choosing instead to join the agency to absorb the model. Mention of such a change, there are two twists Yuan Weilin experience.
Start in early 2007, she was not in operation from that strength, to accept a co-investor, partner responsible for the operation, she is responsible for the design.
The first six months and they work very smoothly, the company also developed rapidly. However, by chance, Yuan Weilin online search and found that she was using another brand designed to work, to trace, he found that it is her partner should do. Already, a separate collaboration portal, Ming is a cooperative, private, under the name reverted to shift the large number of customers.
After the failure of this cooperation, Yuan Weilin left in the first half of 2008, Wuhan, Shenzhen, intended to rally. But did not last long, she co-operation with the new problems have occurred between the main contradiction is that both sides of the business ideas can not be unified. Back to Wuhan, Yuan Weilin made up his mind, no longer looking for a partner, all the development that she one person.
Starting in 2008, Yuan Weilin the Internet looking for franchisees in the country, joining one of the conditions is unified by the materials and to limit her price range. “This will avoid vicious competition within the same brand, and ensure product quality.” Yuan Weilin said that currently she has 11 franchisees, mostly in the southeastern region of China such as Zhejiang, Shanghai, Nanchang, Guiyang.
Innovation, firmly grasp the market
Ribbon embroidery is hand-craft products, manual and time-consuming to meet bulk orders, you must shorten the production time, or profitability of the project will be greatly reduced.
She decided to improve their craft ribbon embroidery. In the production process, a link is drawn embroidery patterns embroidered cloth, is one of the most time consuming step, Yuan Weilin own computer software to download and study, and then went to Zhejiang to find printing companies, will be printed in bulk embroidery patterns embroidered cloth on, eliminating the need for a process.
Ribbon embroidery is embroidery of traditional cloth embroidered in all sorts of tricks, inevitably monotonous, Yuan Weilin constantly refined, the ribbon embroidery for bedding, clothing, handbags, wallets and even wedding decoration, derived from gucci wallets hundreds of different patterns products. “Let the customers will find new things from time to time, the desire to stop buying ribbon embroidery could not put down.”
In order to prevent plagiarism, she became registered in 2008 “Dream Ribbon Embroidery” trademark. “From 2002 to the present, ‘Dream ribbon embroidery’ on the network already has a certain reputation, registered trademark, protected to some extent, the interests of my brand.” Studio currently has annual sales of up to several hundred thousand dollars.