Always high above the big names in the “winter” also played a discount “price of gucci wallets cabbage.”
The cold wind of economic recession in the global integration of the air, from the gucci wallets European mainland began to spread around the world, no country can escape this “cold” effect. In the cold among the glamorous fashion coat still on, just under the bright, some happy, while others worry about … …
Merchant discount, consumers wait and see
Ahnme work in London on the global economic depression have been deeply impressed, “two of London’s most high-end department stores, usually overcrowded, people are probably only previous visit to 1 / 3 to half of the; supermarket people multi-up, because the cheap supermarket stuff; brand has never before even a low discount, even so, people still buy more than … … “Back home, mei found and abroad competing discount as domestic The business activities are very severe discount, a lot of shopping to Dianqing, anniversary in the form of greatly reduced, but also obviously to attract people more than before.
“In the past one to do activities in the New World, cars had not even stop, this year’s two Dianqing, significantly fewer people than before feeling!” Who lives in the New World home of Zhang Yan said, “I now rarely go, things too expensive, casual clothes are good to see a few hundred, a thousand or more jackets basically, anything up, except the wages. “into the winter, Zhang Yan hardly buy clothes at the mall, only in the trade bought a thick coat shop , spent 280 yuan, “with a mix of first end and say this winter”, no longer as before, “just leave” the pride of the.
In fact, the economic crisis on the impact of the fashion industry with the arrival of winter, even more significantly, the price rise, the impact of international environment so that consumers are becoming more and more strict supervision on the wallet. Decline in consumer desire to have hit businesses under the banner of discount promotions, major brands like clothing, discount or even a quarter of goods than ever, such as Shin Kong anniversary some time ago introduced a number of second-tier international first-line discount brands, the result was that “Chinese cabbage Price to buy big “to become popular events of the town. But even if the “price to buy big cabbage” does not appear Fengqiang scene, more people in this economic winter is still in the hold out, often they do not know what the wait, but the hands of the Na Zhaoqian, heart will always feel more realistic.
Consumers in the economic crisis has become increasingly understand the pursuit of cost-effective, more and more people began to patronize the zoo, park officials Clothing Wholesale Market “bag bargains”; in Taobao, the international brand cosmetics, or many of the fans of just more people to buy genuine shift from sample to buy cosmetics.
International big lost confidence in the Chinese market, domestic brands face a reshuffle
But the international big vilified the Chinese fashion, lost confidence in the consumer market remains, Zegna China’s public relations director Maggie says that the basic economic downturn no impact on the Chinese market, Zegna next year will continue to expand as planned new store; Versace has expressed the same confidence and expansion plans; and Christian Dior is the world’s attention with an exhibition to express confidence in the Chinese market, design director John Galliano, Brand President and Chief Executive Officer, and Oscar winner Du in person, one of you want to express means self-evident.
In the economic recession, foreign brands this confidence comes from a large part of the huge Chinese market and Chinese and foreign consumption optimistic view of the difference — “habit is the first Europeans to spend future money, as Jingji when the crisis hit, many of consumption budget was eliminated, the effect should soon be very obvious; the Chinese habit of savings, so it’s spending on them will not affect the recent special Tai. ”
Domestic fashion brands to get in this financial crisis is more opportunity for the strong get stronger and the weak direct out, the price is no longer the only competitive, have been characterized by greater creative brand development opportunities. As long as consumers money, businesses will come up with a variety of ways to promote, even if the economic crisis, fashion consumption will not be a fatal blow, the game between brands and consumers will continue.
Big “cabbage price” does not tide is Fengqiang
While the unprecedented efforts to increase merchant discounts, but many consumers still hold out.
■ Network Report
Liu Cheng consumers to reduce consumption of fashion class
Joint Sohu woman channel newspaper survey:
2364 people participated in the survey, around sixty percent of people think the economic downturn to reduce consumption of their impact, more than Liu Cheng who said the money spent on shopping, fashion less than last year, most people spend a month shopping between 500-1500 dollars off control, consumption of more than 5,000 yuan only less than 4% ratio.
User “evil rabbits,” said, and compared to last year, to spend the same money can buy fewer things, much against the consumer’s desire, the prices of other consumer goods, fashion products also caused some impact on consumption .
Prices of second-tier brands the most serious
Nearly 3 / 4 users have come to feel involved in the investigation of the fashion category this year, consumer prices have risen over last year, particularly in apparel products, price increases the most, cosmetics, bags and accessories products consumption up a bit price, the price of jewelry category are still relatively strong and fair.
At the press of random access, most respondents considered that the prices of second-tier clothing brands — particularly serious, “the mall almost a thousand dollars below the jacket did not,” “Many brands are the prices after the discount, the discounted prices even more expensive than last year. ” Cosmetics and skin care products are for gifts, promotions and other activities and more are considered “okay.”
Accessories cost less compression
Survey, more than four percent of consumers begin to reduce expenditure in the big-name clothing, followed by clothing and the big mid-range brand of skin care products, cosmetics, accessories have become cost-cutting program in the “lucky”, which also shows that the more and more and more people have realized the “accessories, though small, effect is not small”, and is willing to change through small with its image.
In the economic downturn, many consumer brands continue to have offensive attitudes prices, only 15% of people can accept the continuation of big price increases, it seems big in the country “a big fan of” not enough .
Fought in the wholesale market has increased the number of
Now, shopping discounts activity or is able to attract consumers, more than four percent of consumers said they would discount the activities in the market have time to join in, but more than 3 percent of consumers said that shopping will not change because of economic reasons transferred to the zoo and other wholesale market were increased, specialized shopping abroad and Hong Kong people is greatly reduced.
This also illustrates another level, domestic consumers by the economic crisis was not particularly serious, the economic gucci wallets downturn on the fashion people have an impact on consumption, but in the business of “preferential offensive” under the influence is not significant.