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With the “product homogeneity” the intensification of the phenomenon wallets of innovation is growing in various media, fueling the flame, innovation has become the key word of our times, innovative thought has also become the undisputed today thought the mainstream market economy. The allocation of resources from the laws of market economics in the basic logic, this is undoubtedly a good thing, big happy event indeed worthy of our strong advocacy for the market economy environment innovation is the efficient allocation of resources is the best way to most effectively .

However, we should not ignore the same time promoting innovation and imitation follow the trend of positive values and positive role, but should not despise even the name of innovation and suppress them, they should not be squeezed to the edge of public opinion, so that they become clown on the stage of market economy. Instead, we should market economy and overall social harmony starting, sure that their positive values and positive role in promoting innovation as the same as advocating or even guide them to carry forward the copy to follow suit. And innovation, they had just as great on!

Where remark?

First, there is no pressure there is no power, this biosphere dominate the evolution of logic as the business community. Those who do not follow the trend of the pursuit of imitation and encouragement, innovative power will vanish, the results of innovation will naturally be reduced. This is the pressure to follow suit to stifle innovation imitation of the “automatic mechanism.” From this perspective, we nevertheless found that follow the trend of innovation and imitation of the original is a pair of twins, but innovation is the “Sir” and follow the trend of imitating the “epigenetic”, nothing more. I think that probably those who despise and hit “copy to follow suit,” who are neglected or simply will not want to hear. But whether you see do not see, and regardless of whether you are willing, law is the law, logic is logic, not up to you. Here we may be a simple inference: if you can with a good idea to easily make money without the threat of external force, I ask what is your reason for traveling afar to engage in any further innovation? There?

If there were, I would like nothing more than these three kinds of one of the following: business fool, harbor a great sense of mission or a creative habit of special materials. But unfortunately this is only 3 in the business community is only by chance, but there is no external force in the spur, their innovation must be to do it, do not want to do, then their results would then be an incident. How we can put the community’s progress and prosperity of the market system in these “accidental coincidence” of the waistband to bring? If that were the case, I ask you, our market would be today prosperous? Our situation it would look like? Who is willing to accept the situation as? You?

Problems here, the conclusion seems ready: Imitation is a great follow suit, because it is the promoter and catalyst of innovation is that it again and again driven by innovation and fast forward, forward, then forward.

Second, there is no imitation to follow suit, “profiteering” will be popular, may be affected include the vast majority of consumers, including you and me. Is one of many imitators to follow suit by the mechanism by price constraints, will be those who have been or want to paste the high price of this product’s down the altar one by one, into the “common people.” From this perspective, to imitate follow suit labeled “great” label, I think it no exaggeration.

Third, there is no imitation to follow suit, the whole society has become innovators hold superior resources of the unilateral game, but in our original allocation of resources is not a fair market economy are not mature over time, it is bound to led to the remaining resources to speed up the flow of the social elite, represented by the strong party, in which the continuous strengthening under automatic mechanism will inevitably lead to the strong get stronger and the weak weaker, but the social relations will inevitably be accompanied by such imbalance between the allocation of resources over the increasingly tense. The end result can be imagined. Squeeze pressure to follow suit This is formed by imitation of the “butterfly effect.” I think this is probably all of us want to see it. So, to follow the trend and then paste a copy “great” label is also not beyond it.

Let’s just say, in order to Zhengshi over the reasonableness of these ideas, we Take daily life almost everyone now can not do without a cell phone communication to be a hypothesis, I give you ideas: If you did not do follow suit Zhe the chase, popular phone like this it? If phone can not be spread like this, our society today is what it is like? If you can not imagine, then I’ll give you some advice, you turn off your cell phone, do not wait too long, so long as one month, one month later you will easily get the right answer. Saying here, I think, busybody brings will certainly ask: “So, I ask you, the homogeneity of the bad Who is to break through? Who should bear responsibility for what?.” I advise you to ask this question in time to quietly point, because you asked the wrong question. Why? The reason is very simple, because you spend money to enjoy the pleasure of shopping to bring you the same time, you have to endure to bring you a thinner wallet displeasure. Reason that simple. That is willing to reveal to us a philosophy of truth, you win you will be any errors, to get on to homes. You enjoy the boom, cheap, and benefits of social harmony, have to endure to bring you the homogenization pressure.

Of course, you can live a different life, to “imitate follow the trend of” trash in, eat the eggs of the next innovation. However, in making this decision you have got to think it over, you can not stand such a situation: First, prices in the sky, the price of eggs as the golden eggs. Second, there is a meal not a meal. Lay eggs for innovation when you do not know. Third, perilous. Because the vast majority of people can not eat, but most people know you have money to buy a gold egg.

Well, I think any normal mortal intelligence as the days have been reluctant to it, if we come together to follow suit for the copy name the mentality of this post, let us again draw on collective wisdom, for them to do something worthwhile things for them out of the doctrine to mention proposals to prevent them from going astray fall into the trap. Boost their positive, the copy follow the trend of this brings us great cause infinite well-being further developed.

The following are my observations over the years from a number of imitating the success or failure to follow suit case analysis and summary of some of the conclusions, I see them called “speculative way” is more appropriate, and hope that it will give some reference to newcomers. Of course, if they can be imitated to follow suit this is a temple of even the most inconspicuous brick, it would be great so I am pleased, and if they are fortunate to be selected as the cornerstone of the temple, it is more will be my greatest honor.

For the imitation to follow suit, should first consider is matching. Consideration of the criteria? Is the company’s Image. That is, to any chance, do you first look at the corporate image you established what the place will look at this opportunity in front of you is consistent with and follow up the results could give it extra points if the answer is no, then do not interfere, because it is simply for you to trap, not a pie. Once you start earning the money, I can responsibly tell you that you have been cheated on it dug a grave for his death sentence.

Why? Guidelines for corporate image positioning is a business enterprise in the vast sea of safe driving helmsman, without it, your business is a commercial sea exile in non-rudder ship. However, it is very regrettable that the helmsman is inherently so proud, delicate, weak, selfish, and you must have to protect it at all times the dignity and status of your usual one by one and, every step must be to its demands as the criterion, to the interests of its line. Once any of your actions odds with its demands, it will immediately turn hostile, you had a chance to apologize in a moment it would quietly sink into the sea, and you will never be cruel to break, leaving you alone in the vast sea of commercial were allowed to exile. Because in its view, it is God, regardless of the size of any interest you have to be to build on its preferences, otherwise, you are outrageous, but it means to you is to punish you exile.

Mistakes in this matter and then the case can be said to be banished both pitch is fired numerous. Must be very careful as the later ones, must not knowingly, then repeating the same mistakes.

Finally, I would like to remind those with innovative business location for their own image, follow the trend to imitate this as early as possible you want to give up hope, not only that, you even have to go far avoided it, because it is your “enemies.”

Second, look at the follow-up with your stage milestones established whether the content of work required by agreement, if the answer is no, then you still can not interfere, or else the end result will be worth the candle. Because the stage is a milestone for the company’s direction and ultimate goal of service, departure from the stage milestone means deviating from the established route, you make money in this opportunity the same time, it means that you are away from your established business goals, this not worth the candle? Understanding of this issue, saying it conferred philosophical saying very enlightening – “The general hurry do not chase small rabbit.”

Third, to see the final victory to follow up the win, which means you have to follow up before a judge, take a look at the same price levels if the value you provide the best, or, in the equal value Your price is below the minimum. This is the “opportunity and the strength of the other” principle speaks a truth. Need of special note is the strength referred to here consists of two aspects of meaning. One is funding, equipment hard power. The second is the operation and management of soft power. In the soft power is the most important core competitiveness of enterprises, it is able to create unique value of an enterprise organizations rely on execution. It is a business casual leave, go “inevitable success” the way the pillars, is an enterprise which continued survival of the fundamental, as it can from the strategic level to rival a lasting suppression and deterrence, Congerchangjiu the maintenance of its own competitive advantage. Therefore, the face of any war, we must not only find the fight against rivals to strengthen their strategy, but also consider whether these strategies are core competitive advantages. Otherwise, the strategy of fighting alone, even if the cause is bound to win the “fight the enemy 1000, since the loss of 800″ embarrassing situation, not only that, the tragedy will continue towards the end you can not afford to advance: you no better through the bloody battle easy to just grab the fruits of victory freshly someone else. Reason is simple: Strategy of the eggs are always unreliable, because you can, the others can not, under Do?

Fourthly, we must learn to “Zhaomaohuahu” rather than “according to a cat painting cats, according to tiger tiger.” According to the so-called tiger cat picture cat and a tiger photo refers to COPY and then put your own label, but Zhaomaohuahu is based on others with their ideas, the so-called innovation. It is between between COPY and innovation, is an imitation of the superior effort to follow suit. COPY the weakest point of the two. First, it will be a price war this marketing effort to continually enhance Waijia down into the mire of zero profits, the end result of all game players are losers. Moreover, because of its unique ecological environment, so naturally a lot of the breeds, such as tax evasion, withholding their pay, cut corners, even those with fake biological viruses. Second, it will be advertising campaign, packaging war, the concept of war under these style and no substance of 忽悠 were disappointed to pay for it, ultimately lead to consequences that: even if you do, they no longer believe that “crying wolf.” In the two complement each other and promote under the originally bound to bring a pie will be the opportunity to become a perilous trap, who went Shui Daomei. That’s great transnational corporations that rarely enter the Chinese market, one reason why health care products, because in their view, our health care products market is too muddy water, is fishing in troubled waters, and paradise for adventurers who, while they have been used to in water for survival.

So, to learn Zhaomaohuahu it? Found entrance is half success, the following two question marks is the best tool: first, there are those who already pay for those not satisfied? Second, why do not those supposed to pay to buy?

Fifth, like respect, “easy to ease into the world,” offensive way. This is the way a chess term, it means that when entering the enemy’s sphere of influence to slow infiltration, can not act with undue haste, or it may fall into the trap. This principle inspiration for the commercial competition are: in the follow-up opponent’s time to look at while walking, every step, not heavily invested in one step, we should guard against “product gap” in the trap, particularly in the investment on fixed assets must not be too hasty, Because once you fall into this trap, your input is likely that these will become junk.

Usually there are two features of this trap. The first is the next generation of technology, it refers to the birth of a product is new technology features or use of the same or similar replaced by new products, the advanced nature of this new technology and cost arising from the effect it is very easy to will the old products into the abyss beyond redemption. VCR was replaced VCD, VCD DVD has been replaced by digital cameras and photographic cameras alternative is this “next-generation technology” masterpiece. Imagine, if you are the original VCR or VCD’s followers, you now how the situation? If you had to follow up the time also put a lot of fixed assets or advertising, how would your situation? Of course, if you had 10 some 20 years ago had access to, and products are for others to give you OEM, then you are well-deserved the master to follow suit.

The second feature of this trap is the product life cycle of Rift Valley. A well-known is the fact that any product in most cases will undergo a senescence from birth to maturity and then to the life cycle but there is a phenomenon and we are easy to overlook, Na Jiu Shi any product in different life stages of specific goals will Zhendui segment, not only in you have not developed to the stage that they ask that they do not pay, and once this stage, they no longer pay. We often parabolic in the product life cycle, see the Rift Valley is the portrayal of this state. So we follow up on when a new product not only look at it yesterday and tomorrow, depends on it today to see if it will there Mubiao with your established customer base of the stage of Yi Zhi Suo Yao Qiu, Fouze, waiting for you Jiuyao or abandoned.

Sixth, would like to respect the “appropriate monopoly” of the attack of the Road. When you see the overall strength of a match you a good opportunity, and initiator of the strength and far less than you, then the monopoly of this market is definitely for you on the choice, but must not be overly dominant, otherwise you will will enter an input in the increase, while the benefit is in decreasing the cycle. This is economics called “diminishing marginal utility” of the law. That is why Galanz unbeatable pricing strategy in the use of microwave ovens over the market monopoly of a comprehensive post-why should one of the reasons the price increase. Cause of this phenomenon for two reasons. First, limited demand, and second, to invest the proceeds resulting from duplication of negative growth, third, competition benefits of negative growth. Then this degree, how sure? As the trade, and we can not generalize, I am in many industries on the mainstream market conclusion of view, the best strategy is to own the absolute leader in market share, while the means used to raise prices to try to compress its size, in order to minimize the marginal benefit of decreasing the damage caused.

Finally, I would like to remind those who follow the trend just by imitation, made a home business, you must not forget their origins, and intelligence and reason you are unable to blend into those that mimic compounds follow the trend of shouting to the community, because it like a peasant farming uncle put on a suit, a tie into the city just a few days, on the once and their farming with the villagers, said: “Look at you these farmers, really the land.”

If that were the case I think before long you will be “subversive.”

Some say that a man’s briefcase containing the secret achievements and all. English, “Bagman” means that the word mind in addition to quick-witted businessman, also specifically refers to “the custody of the U.S. President who launched a nuclear war, the password loaded briefcase of people.” Shows the importance for men briefcase.

Briefcase Past and Present

In Europe, the briefcase can be traced back the history of the fourteenth century, when people get Briefcase to store money and valuables. 1826 Paris street the first time to spend formwork briefcase. The brand first appeared in the briefcase is Simon Tissot-Dupont title of “briefcase.” 1872, 20-year-old Simon in Paris to start building their career. Simon Tissot-made leather goods and handbags exquisite workmanship, is the first traditional luggage as a “briefcase” in the name of noble gentleman was greatly welcomed, a time is a growing trend.

Most of the early European traditional briefcase is made of leather, giving the impression that the Founder’s profile, simple appearance. In the absence of access to digital network era before the briefcase in the articles mostly paper-based documents, which requires designers to increase the hardness and wear-resistant packages, improve the life of the package. The briefcase in the room for reasonable arrangements to facilitate the search for goods, it has also been extended to the design of today’s bags. Among the most classic Louis Vuitton designs. But compared to the office complex of the officials, the weight of the briefcase is still a major problem.

The most classic style briefcase is Founder of the profile but the most common are the following two: horizontal rectangle and vertical rectangle. Into the era of rapid development after the network, e-savings were resolved to bring a sense of weight of paper documents, while reducing the weight of people’s hands of the briefcase. Now you only need to put the computer briefcase enough. But people are not satisfied with briefcase office use, to which a higher demand. Then appeared the business and leisure of dual-use package, more complicated things to meet the requirements of trapeze. This business casual briefcase design more personal, more capacity, more compartments, the handle harder. Lawyers often use it to store the case file, businessmen and other professionals use it to store important documents and laptop computers.

Parcel of life and the secret briefcase

There are two true stories and briefcases have special ties of history: the U.S. military from one sea miles, putting to the briefcase, seized the Japanese during World War II the most valuable top-secret intelligence – Fukudome set, code-named “Z action “in the new war plan. February 27, 1944, attack on the U.S. 5th Fleet, Truk. Operations mainly in preparation to tawitawi island as a base to lure the U.S. fleet into the Philippine waters, and then Shahui carbines and annihilate the American fleet. But the way to Mindanao, Fukudome flew an emergency landing, but the plane lost control and fell into the sea. So Fukudome were captured, while share of top-secret plan of action to be intercepted; more thing, almost an end to Hitler because briefcase breathing: World War II, German anti-Nazis were launched with explosives to assassinate Hitler with a briefcase of events . July 29, 1944 at noon, the military headquarters of Adolf Hitler wax Sidengbaode convened a number of senior officers being held at an important military conference. As the German army chief of staff of the Sri Lankan Taofen Bo reserve to a regular grid of heavy bomb hidden in a briefcase and brought it to Hitler’s conference room. While the briefcase bomb in Hitler’s East Prussian command time explosion, but due to leave shortly after Sri Lanka Taofen Bo cells, briefcase was found in a nosy person, and easily got another room. Therefore, there is no bomb in Hitler’s conference room where the explosion, of course, could not hurt a hair of Hitler.

Put into the ornate charm of England briefcase

“Friends” there on camera: Joey frantically in love with a handbag, but because of personal taste is poor, attracted a lot of jokes, my friends would exclaim his back to the woman’s small wallet street. Perhaps this is why many men worry where the election package. Hope that their handsome and full of personality, but the fear of accidentally put on the woman’s “Kun Bao.”

Such a group of people, their names sound Ruleiguaner: Britain’s Duke of Windsor, Norway, Duke of Kent, King Alfonso of Spain, and even Winston Churchill all of its fans. They like Dunhill perfume, watches, writing materials, and of course love to accompany them to transition to life briefcase. This time the men in the pursuit of quality of life, not anti-Americans love to not love the Duke of Windsor Empress and learning something. Love and Power of choice for the people of his choice a matter of opinion. However, to do his refined taste to send and decent people have been sought after. Take his favorite brands, Dunhill both a simple and practical features, shaped the man full of adventure unique charm and luxurious style of the British gentleman.
Dunhill from the birth of a British man, his name is Alfred Dunhill. From the Jockey Club, Cricket, pipe tobacco, leather goods, gentleman clothing, watches, perfume and men need all the puzzle sophisticated gadgets. The summer of 1902, Alfred in a very stylish ConduitStreet Avenue opened a flagship store, and soon was a great success. 07 series selection of spring and summer launch of the ultimate luxury leather brown crocodile leather, with contrasting blue lining, reveals the natural elegance of the luxurious atmosphere. Design alligator briefcase which fully take into account business needs, divided into three compartments, respectively, in the middle open zipper compartment zip-front leather bags and side pockets to maximizing Le briefcase practical luxury wallets to prepare for the busy The rainy day trip.

Some say that a man’s briefcase containing the secret achievements and all. English, “Bagman” means that the word mind in addition to quick-witted businessman, also specifically refers to “the custody of the U.S. President who launched a nuclear war, the password loaded briefcase of people.” Shows the importance for men briefcase.

Briefcase Past and Present

In Europe, the briefcase can be traced back the history of the fourteenth century, when people get Briefcase to store money and valuables. 1826 Paris street the first time to spend formwork briefcase. The brand first appeared in the briefcase is Simon Tissot-Dupont title of “briefcase.” 1872, 20-year-old Simon in Paris to start building their career. Simon Tissot-made leather goods and handbags exquisite workmanship, is the first traditional luggage as a “briefcase” in the name of noble gentleman was greatly welcomed, a time is a growing trend.

Most of the early European traditional briefcase is made of leather, giving the impression that the Founder’s profile, simple appearance. In the absence of access to digital network era before the briefcase in the articles mostly paper-based documents, which requires designers to increase the hardness and wear-resistant packages, improve the life of the package. The briefcase in the room for reasonable arrangements to facilitate the search for goods, it has also been extended to the design of today’s bags. Among the most classic Louis Vuitton designs. But compared to the office complex of the officials, the weight of the briefcase is still a major problem.

The most classic style briefcase is Founder of the profile but the most common are the following two: horizontal rectangle and vertical rectangle. Into the era of rapid development after the network, e-savings were resolved to bring a sense of weight of paper documents, while reducing the weight of people’s hands of the briefcase. Now you only need to put the computer briefcase enough. But people are not satisfied with briefcase office use, to which a higher demand. Then appeared the business and leisure of dual-use package, more complicated things to meet the requirements of trapeze. This business casual briefcase design more personal, more capacity, more compartments, the handle harder. Lawyers often use it to store the case file, businessmen and other professionals use it to store important documents and laptop computers.

Parcel of life and the secret briefcase

There are two true stories and briefcases have special ties of history: the U.S. military from one sea miles, putting to the briefcase, seized the Japanese during World War II the most valuable top-secret intelligence – Fukudome set, code-named “Z action “in the new war plan. February 27, 1944, attack on the U.S. 5th Fleet, Truk. Operations mainly in preparation to tawitawi island as a base to lure the U.S. fleet into the Philippine waters, and then Shahui carbines and annihilate the American fleet. But the way to Mindanao, Fukudome flew an emergency landing, but the plane lost control and fell into the sea. So Fukudome were captured, while share of top-secret plan of action to be intercepted; more thing, almost an end to Hitler because briefcase breathing: World War II, German anti-Nazis were launched with explosives to assassinate Hitler with a briefcase of events . July 29, 1944 at noon, the military headquarters of Adolf Hitler wax Sidengbaode convened a number of senior officers being held at an important military conference. As the German army chief of staff of the Sri Lankan Taofen Bo reserve to a regular grid of heavy bomb hidden in a briefcase and brought it to Hitler’s conference room. While the briefcase bomb in Hitler’s East Prussian command time explosion, but due to leave shortly after Sri Lanka Taofen Bo cells, briefcase was found in a nosy person, and easily got another room. Therefore, there is no bomb in Hitler’s conference room where the explosion, of course, could not hurt a hair of Hitler.

Put into the ornate charm of England briefcase

“Friends” there on camera: Joey frantically in love with a handbag, but because of personal taste is poor, attracted a lot of jokes, my friends would exclaim his back to the woman’s small wallet street. Perhaps this is why many men worry where the election package. Hope that their handsome and full of personality, but the fear of accidentally put on the woman’s “Kun Bao.”

Such a group of people, their names sound Ruleiguaner: Britain’s Duke of Windsor, Norway, Duke of Kent, King Alfonso of Spain, and even Winston Churchill all of its fans. They like Dunhill perfume, watches, writing materials, and of course love to accompany them to transition to life briefcase. This time the men in the pursuit of quality of life, not anti-Americans love to not love the Duke of Windsor Empress and learning something. Love and Power of choice for the people of his choice a matter of opinion. However, to do his refined taste to send and decent people have been sought after. Take his favorite brands, Dunhill both a simple and practical features, shaped the man full of adventure unique charm and luxurious style of the British gentleman.
Dunhill from the birth of a British man, his name is Alfred Dunhill. From the Jockey Club, Cricket, pipe tobacco, leather goods, gentleman clothing, watches, perfume and men need all the puzzle sophisticated gadgets. The summer of 1902, Alfred in a very stylish ConduitStreet Avenue opened a flagship store, and soon was a great success. 07 series selection of spring and summer launch of the ultimate luxury leather brown crocodile leather, with contrasting blue lining, reveals the natural elegance of the luxurious atmosphere. Design alligator briefcase which fully take into account business needs, divided into three compartments, respectively, in the middle open zipper compartment zip-front leather bags and side pockets to maximizing Le briefcase practical 空间 to prepare for the busy The rainy day trip.

Three more and more strange to see this picture, it seems that it’s hard and known for the elegant style of old French fashion house Lanvin together. Do not know whether the public has no time to hate the aesthetic thing, or overweight children want to unconventional perspective to explain the new season of creative inspiration, in short the first moment I saw them, really a bit wallet to. The surgeon is the famous photographer Steven Meisel, while the women’s ad model, the absolute claim to be a maverick figure, although indeed difficult to see in the picture her face, the Gothic neutral taste full of hardcore girl is Jamie Bochert, of course, this picture is the synthesis of late, Who now no one fashion photography does not repair plan.

Lanvin latest issue of Men’s ads, the first thing I thought of “Sadako”, a bit strange

Jamie Bochert, this name is not unfamiliar, but she is definitely not new, from 2002 to 2004 passed through, including Ann Demeulemeester, Emmanuel Ungaro, Ann Demeulemeester, Sonia Rykiel show and many other brands. Later, to concentrate on playing with the band and her boyfriend, quit Matou community, by virtue of that year for the CK (Calvin Klein) perfume ads taken live by the sum of money to this year, has withdrawn from the Matou a full 5-year industry, and has just come back on have gained the Marc Jacobs spring show opening field position model, and she came just as the new series in the Creation of model fitting, when Marc Jacobs opening for him to Jamie, Jamie very surprised, and asked the sentence: “What? you TMD kidding me? “Marc Jacobs says:” No, I personally selected you. ”

Lanvin latest women’s ads, seemed to stun the masses Western model offered a faint, it seems ironic coincidence, the very thin models for the wind sector, the adverse impact of preference, although this is not Alber Elbaz intention of shooting this month’s cover.

During the shoot, Alber Elbaz revealed that women’s cover theme of “fast-forward (fast road),” while Jamie Bochert before a body in a fun, makes Elbaz on androgynous girl who very much appreciate . Once in the streets of Brooklyn, a little thief stole Jamie’s purse, for the recovery to Kill for 12 blocks, and to win back his wallet, and really very covertly and advertising themes.

Lanvin latest men’s ads, images of the characters are not really models, but the couple a pair of photographers Inez van Lamsweerde and Vinoodh Matadin, which just on the painting to the models who spent 2 hours.

As for the cover of the men’s shot, it is between male and female to reflect the emotional story, the protagonist is a bunch of photographers chosen couple Inez van Lamsweerde and Vinoodh Matadin. Among them, Van Lamsweerde paint body painting, and the most shocking photos of her husband kiss, and these pictures will appear in the February fashion magazines, as is no way of knowing what this would temporarily.

Guangzhou brush 7 million a year for a Hawker wallets

● A quarter of global luxury goods is to buy 60% of luxury goods are purchased abroad

● the next five years, the Chinese luxury goods market will reach 14.6 billion U.S. dollars account for the amount of the world’s top consumer of luxury goods

Quarter of the world luxury goods bought by the Chinese guests

Chinese consumption is fine: July 8 million bags a year can not get outbound long Spring Festival goods are million cars off the fourth monthly sales records to be refreshed

More than 70,000 yuan for a platinum package, set a year and still can not buy; a VIP customer, have been washed off since the beginning of more than 700 million … … in Europe and the United States consumer wallet also Wujin, China’s high-end consumer has emerged blowout, a quarter of global luxury goods bought by Chinese customers. Head of the Department of Economics, Jinan University, said Professor Liu Jinshan, luxury consumption in China form a “wave-” tidal wave.

Quarter of the world pay the Chinese luxury goods

“This year, China will overtake the United States as the world’s second-largest luxury goods consumer market,” Gucci Group CEO Robert (Robert Polet), said, “Last year, the Mainland China alone the rich, they bought a quarter of the world of luxury.”

The global luxury brands, China both young and strong customer spending potential. Statistics show that 60% of the proportion of luxury goods are bought in foreign countries, “Tourism as an important way to buy luxury goods.”

“Especially going to tour in Europe, almost all the requirements that luxury stores stroll around.” Guangzhi Lv Wen former deputy general manager marketing headquarters told this reporter, “Once the guests with a € 20,000 go to France, back Time spent out clean. ”

Expert: China’s luxury goods into the golden age

Head of the Department of Economics, Jinan University, said Professor Liu Jinshan, “the financial turmoil, a luxury miniature in Europe and the United States and other countries has become inevitable.”

Liu Jinshan that luxury consumption in China is entering a golden age. There are three major reasons, first, there have been a number of Chinese spending power of the rich class, they seek quality and personal consumption; Second, in the first ranks of affluent, luxury create a demonstration effect, but also for white-collar , small business began to chase, become a “wave-” consumer wave; third child into the community many now, their spending attitudes have changed, and strong families that support their concept of consumption.

For the Chinese luxury consumer market trends, industry the next five years, China’s luxury market will reach 14.6 billion U.S. dollars, accounting for the top global luxury spending.

Hawker buy luxury goods like buying vegetables in Guangzhou

The most cow brush 700 million a year VIP

Reporter from the Central business district of Guangzhou City, the East’s top shopping malls more than aware that the recent very hot luxury. Michelle (not his real name) is a consulting company owner, she grumbled, “want to buy a certain brand of the bag a long time has been out of stock.” Michelle wanted platinum is a Hermès bag, “priced at more than 70,000 yuan, a lot of people tracking this package. ”

La Perle Deputy General Manager Wang Yan told reporters that most of the spending this year, VIP shopping store brush in more than 700 million. Especially at the end, sales have risen steadily, more than in October last month, up 15%.

Guangzhou Friendship Store, 1 to 10 this year, sales would have to maintain 20% growth. Recent promotions, table type, fine and other commodities fetched more than 2,500 yuan a day.

More than 3 million yuan to buy “clock” give it away

In the Hermès store, the art of clock a new listing, priced more than 300 million. Sales staff said few days ago, a consumer bought without hesitation on the card that is used to give as gifts. It is understood that this is the art of handmade crystal ball clock, only 88 mm in diameter, used for home furnishings.

In Hong Kong, the same hundreds of thousands of cheaper models, so consumers do not understand count it? “A lot of people buying luxury goods is impulse buying, and some people simply do not care about price, but some people are anxious to get as gifts and had to buy locally.” Michelle told reporters.

Also seen in the store’s wide variety of bags price to a few million yuan from the previous range, so expensive “value” does not scare off consumers, on the contrary, many of them listed on one style out of stock, to be scheduled before buying.

Million outbound non-star not live

“To fly 10 hours, or select business class it.” Last Sunday, held at the China Hotel, outbound hot meeting, Mrs Lau told reporters that she and her husband to Europe last resort, the economy class uncomfortable. This year she chose the 30,999 yuan of the Great Barrier Reef charter travel back and forth are flying business class, and the whole stay at five star hotel.

Reporters on the scene also see that this year the Spring Festival travel people tend to travel more comfortable obviously expensive lines, such as the Great Barrier Reef in Australia 30,999 yuan, 69,999 yuan of Tahiti, more than 20,000 yuan of Australia and New Zealand joint tours.

South Lake Country Holidays outbound travel west, said General Manager Huang Yugang, taking advantage of Dubai’s crisis, many people want to experience, the current hotel occupancy boat tours offer are 1 million.

“Honeymoon Travel” as the Spring Festival travel to another “main force”, some 80 will feast on the money for the wedding tour, so to spend money very generous, many choose to “Heart of Ocean” coral reefs and the world’s most luxurious honeymoon Resort – Tahiti.

End of the year to Hangzhou discount game crazy good time again, there are some brands do the opposite – does not discount special trend. Are not they worried about being robbed discounted business counterparts? Considerable volume of business they do? What is to uphold the worth of their lung power?

“Gluttonous feast of fashion end of the year 2009, over 400 yuan by 330 yuan … …” December 30, 2009, when Gu Zheqin opened the newspaper the same day, a red front-page advertising shopping malls to see the promotional figures, she could not help but exclaim the soon as. This should be seen in 2009 his business had the most cost-effective, and almost no fixed brain can figure out – a price of 800 yuan clothes, take part in activities that only 140 yuan to buy a home, it can be a!

Concerning this see good business directly to change the itinerary of small care. That afternoon, she lowered her hands have not completed the work, went shopping.

Hangzhou people have the habit of shopping in the toot. Every year on December 30 and 31, Ring Road, Yan’an Road, Jiefang Road and other roads of traffic jams, and around the city of Hangzhou is the crazy people shopping in the footnotes. 2009 has just passed the same. Over 400 yuan by 340 yuan, 500 yuan by over 360 … … to the end of the year are reaching peak discount games, consumer savings at this year’s warm gushing out. Counter out of stock replenishment and then, one morning two in the shopping malls crowded Huangru day, open to the salesperson billing soft. This enthusiasm has extended to the New Year holiday.

However, you noticed more than a boil in a discount war, some are cool to stay out of the brand, turned a deaf ear to all busy, worth refused to adhere to discount, or discount rate must not exceed 90%.

“We do not discount, only discount only for the worldwide appreciation of our workshops, VIP cards, total consumption of 17,500 yuan can enjoy the 9.5 fold.” Jewelry brand discount when flying, open glass studio in Intime’s still so Calm.

“Perennial Jiuzhe, no membership, how many are bought off 9.” Discount in Women can almost be “spread” to describe the shopping centers, two Colombian brothers and AMASS are two exceptional women’s brands.

“We usually do not use the discount method to carry out promotion, operation, and has not played a discount.” Hangzhou Building C, first floor, open only two or three months of 1436 is confident and cashmere brand.

Shopping centers rarely participate in the activities of brand discount can find out more, including fashion concept store Charpter7 (seven chapters), baby sleep products brand Fu excellent children, Anna Sui special counters selling bags and accessories. Not to mention the refined luxury of your course to known Chanel, LV, Bvlgari and other international big, you’ve seen them a discount when it?

For many accustomed to the “Do you discount that I consumption” customers, these many years do not discount some of the brand is simply incredible. Especially the female consumer, generally appear as long as the window to see the word SALE in any case would be rational also flew strikes, lost sense of proportion, and even the heel broken, empty wallet does not matter – Not On Sale? Someone will buy it?

Xiaowen Wen shopping “adventure”: the three brands of Chinese and did not even participate in activities
Neighbor over by fanatical efforts to counter, some brands stick figure to the discount to say “no”

One week in advance to the mall check out the location, the Xiaowen Wen has shown a good one “end of the year procurement schedule,” which presents three kind of main are: the cashmere sweater given to her mother, sent to the customer gifts, and items bought for his son’s bed .

Wandered from Hangzhou hundred large building, and then wandered from the 100 largest Intime martial arts shops, martial arts shop and then wandered from Intime Solutions 100. Weekend days, Xiaowen Wen visit almost all broken legs, finally hard work pays off all the selected main gift – a bright yellow Ordos cashmere sweater, a glass studio in the Lunar New Year ornaments, as well as an excellent children’s pillows Fu . Well, these brands such as discounts on it!

“Among the most sensational one year, enough to affect millions of people, events brand coverage to 98.5%,” the newspaper ad to see the building in Hangzhou, Xiaowen Wen heart feel pleased but not: Me and, with Hangzhou buildings were on sale. December 31 afternoon, the family on hand finished, she apart from anything else bag and leave – to go shopping woven.

“Sorry, we do not discount all year round.” Crowds of the top floor of the Hangzhou Tower B Block, Fu-child excellent location counter is not visible in the westernmost corner of the counter that day, but business is still quite good, a few a young parents had a packed around the corner. Purchasing Guide would like poured cold water on the enthusiasm of the Xiaowen Wen extinguished half. Why not discount? So pull it? Also do not discount buy ah?

She gave up a little bitterly, fought a hundred large. Other floors by 310 yuan 400 yuan over the activity was vigorous, C Hall 4 floor shopping area is like cashmere sweaters collective exposure to “full cut” and the big promotional efforts outside. Erdos 8.8 fold, 8.5 fold Shikao, Apollo, Janet Pui 8 discount off … … so the mind strength to Xiaowen Wen quite unbalanced. She still did not start with them directly hooked Intime.

Well, Newworkshop no discount! This very frustrating reality for Xiaowen Wen: Who are the end to do brand promotion, this is not the brand I saw in no great strength of the discount? She stood outside Newworkshop struggled a bit – that in the end under the orders or not?

Yes, although the discount shopping centers in Hangzhou have been playing the game to a “full 400 yuan by 330 yuan,” so incredibly high, despite the fact that discount “pet” the bad habit of not discount consumers not shopping, but there are some brands such as Xiaowen Wen fancy of the three brands in the neighborhood over by fanatical efforts to counter the still stick figure on the discount to say “no.” They sell you? Do not discount the lung power come from? Are not they worried about being robbed lively peer discounted business?

Although rarely participate in activities, cashmere sweater counter sales remain strong shopping guarantee
Into the forefront of mall sales list, do not discount brand write “Sales Myth”

With “the proliferation of discount” to describe the majority of mall clothing brand does not seem too. Non-holiday weekend, if you go shopping go shopping, almost can see the nearly 1 / 3 of women’s brand clothing brand in particular, hung out a “full cut” or discount brand, let alone as the National Day, New Year’s Day the holiday that , easily 2 fold, 5 fold the brand everywhere.

Although the clothing brand T stations often follow international fashion trends become obsolete section of a price-cutting deal is reasonable, may have emboldened some women’s brand is not buying discount accounts, brother brother and AMASS is one of the typical. Can even say: a large part of their fame not from its hard-line discount – Ten years into the mall, never to participate in shopping malls or at least give the full reduction activities.

“General made a special trip every week to patronize one or two, each home will do a little shopping.” Worked at a publishing house of Miss Wang Jing jokes that he is a “Brother Brother fans,” the family closet covered with all sorts of Columbia Brother clothing, from coats to dresses to scarves, “price, fabric, around half of the Mold and service good, I’ve bought for years.”

It is a fixed source such as Ms. Wang consumption, support from the Colombian brothers and AMASS Women in business sales, from the top brands in several positions. No matter how bad market conditions, such as the financial crisis some time ago; regardless of a few other ladies hit counter discount discount, perennial Jiuzhe’s brother brother and AMASS are still crowded inside corner.

“We do not participate mall promotions, shopping malls do not understand at first, we ourselves can be stressful. But in the end we rely on good fabric, style, the Mold and services to this day. Adhere to the concept of the brand is – do not rely on days sales activities to win, to win customers. “brother brother, AMASS Miss Mao Limin, Zhejiang agency said.

And women’s brand, 100 stores in the cashmere sweater counter, in the promotion on the same reserved. Species of the same floor with other industry than New Year shopping area C if the museum group to stay out of cashmere sweaters, cashmere region more than 20 brands, with nearly eight percent brand promotions for more than 8 fold. Discount is not great, but shopping malls, these cashmere sweater counter sales are still strong guarantee.

“This cashmere sweater sales have been good a few months, sales were basically a couple of million every day, very smooth. Not as attend at least some of the brand by engaging in activities one day when hundreds of thousands, not activities very lonely. Average All told, some cashmere brand sales is more impressive than the so-called hot brands. “100 big sheep, spinning the Department of Children, said Ms Zhang. She disclosed that promotional activities on the colors of the December 2009 gathering of sales data, sales of only cashmere area than the same floor, including bedding, wool, children products, underwear and other kinds of gross sales should the industry high.

It really is a very interesting proposition: a discount in most brands to increase sales by end of the year, to attract consumers, while those opposite do not participate in the activities of the brand is not bad passenger, not bad performance. Discount brand those who do not pay the consumer again in thinking about?

“Many friends around common mistake is to use a value of 2 yuan to buy dollars but do not need something – they saw the promotion and ran into the wild to buy a pass, though he picked up a lot of cheap. While I see it, do not need something, even if home prices are also a waste to buy. “Shi Xiaoqing with the” rational consumer “to describe themselves. Form in her shopping, only needs and do not need, never discounted and not discounted.

Chen Jian, in the designer view, the activities of those perennial vigorously than the brand, never discount your customer’s brand will be more a kind of trust. “No discount can make customers more loyal to brands, because he would be very fair, buy this thing would not exist today, tomorrow, on the discount becomes 700 per 350 yuan of thing, but it more conducive to the growth of the brand.”

Something more like works of art, may be gone missing, “this one alone,” without discount
Smiling does not discount, brand backed by who?

Last year in October, Hangzhou Building, 3 Floor, Block D of Chapter VII opened less than a week’s time, a teacher at a university in Hangzhou, betrays Cao wit Italian around town look. Sure enough, the legendary fashion concept store – just walked into a flower shop that you see waves of purple lavender. Re-entered the restaurant feeling a little further, equipped with bar, waiter was wiping the cup waiting for customers to visit. To go any further, they felt that was a bookstore, the tables are full of well-known fashion and design books. However, the design of which are small pieces of famous designers do, there are home like sheets, towels, clothing and children’s clothing, etc. There are men and women. It stores it in the end what is home?

“Sorry, no activity here.” Waiter’s answer is not beyond the expected Cao Wei. After returning home, she writes in the blog: These delicate, beautiful product, no need to discount at least by such a stunt to please the consumer, they delight in itself enough to make people, people readily orders.

“Opening up to now has not been played off, on December 31 the day of our event is giving small gifts.” Store manager Mr. Zhang said seven chapters, seven chapters are an excellent designer team, with cutting-edge product design and sophisticated workmanship. “VII hoping to product design, workmanship and materials, etc. to win consumers, not discount.”

And seven chapters, Fu-children good, 1436, which are not involved in the activities of the brands of discount shopping centers are unique to the brand, “the market alone this one,” given that they do not participate in shopping activities, great lung power. “For the Hangzhou market, 1436 is a new brand. We hope that early in the brand building, we can give customers a sense of preserving and increasing the brand value.” 1436 Marketing Manager, Han Jing, said 1436 was intended to achieve such understanding and consumers rather than rely on discounts to Bo popular, game performance.

Newworkshop from Taiwan to Hangzhou, one of only two stores open in the Intime Department Store, but always on the “home front” in the discount war ignored. Workshop stores in the glass, both transparent red glass beads embedded with the tea, or a colorful and dazzling colored ornaments, pendants, almost each of the products on display are “independent one.” China Media Glass Studio Head explained that because of the special glass, basically there is no color, texture, two identical glass, together with designers because of material design, so each piece will be unique of. “We have things like art, not a miss is likely. There is no discount will be impossible for a customer decision to buy or not to buy a major factor.”

In fact, for brands, the mall’s marketing activities are each a challenge. “One can imagine the guests are usually cheaper places to go, no promotional advantage, we need to do more work in other areas. Price, fabric, version-based and service must be beautifully to make customer can not engage in activities at our counters a long stay. “Mao Limin said. For example, when similar fabrics, styles of clothing discounted prices and brother brother brother brother similar or even higher than when the goodwill of customers will remember the brand. In addition, the Colombian brothers and AMASS in some of the world’s best single-product price is particularly low, the brand is not particularly good but because the product price increases. “Every day we establish the trust of customers, rather than the spirit of ‘make, one vote’ psychological, so guests can win shopping malls and on our understanding.”

With the rise of the middle class, more and more men began their own “face” issue attention. Men improved quality of life is to start a clear sign of stress quality of life of clothing, perfume and other goods demand also began to have a model to pay attention to details from the elegant and refined direction, male jewelry market potential to be ferreting out.

Product needs improvement

From the market point of view, designed specifically for men, jewelry too small, and the style and type of relatively simple.

Reporter visited the course found in vegetables such as professional jewelry 100 jewelry stores, men’s jewelry less in variety, style slightly monotonous, the higher the price; in other large department store, shop often dissatisfied with a showcase. Industry said that at present most of the jewelry manufacturers regard the women’s jewelry primarily focus on R & D and innovation, and to the development and promotion of male jewelry, as seen with products, resulting in a single species, male jewelry, style single status.

In addition, male ornaments sales market now exists the phenomenon of interrupted or expensive jewelry is a jewelry store, or do not spread the inflow of goods, the apparent lack of intermediate grade of goods.

However, the fact can not be ignored is that those who have been called the “emerging middle class,” the man in the wallet but also on HSBC’s initiative to seize the fashion consumer. At this time, wallet – men – jewelry is no longer just between the three is a simple image association.

Formal market trends

Although the market does not give men enough to satisfy them out of the jewelry, but this, we should also see the vast potential of male jewelry market.

A jewelry industry to say, male jewelry market is emerging, which is closely related to market changes and consumer attitudes.

And for different income groups, Ms. competitive jewelry market comparison, men’s jewelry market is clearly not yet ripe. In addition, male jewelry market, jewelry consumption of heating is a bright spot this year. It is understood that three years ago, men jewelry consumption of less than 5% of total consumption. From last year, male jewelry consumption is gradually warming up, the total consumption is currently about 15%.

Consumer unlimited potential

Once the men seized the consumer psychology, men earn more money than a good woman. Many in the industry say, men and women to buy jewelry of the fundamental difference is that male consumers on the prices do not mind, but it Zhuchong jewelry the “real thing”, few buy artificial jewelry, ornaments, if men out of market development, sales are very impressive.

Men’s preliminary understanding of the jewelry market, mostly from the diamond, a pair of Chinese men jewelry consumption data, the current domestic market share of male cosmetics has reached 400 million yuan, 30 to 44 year-old Chinese male, 67% of Men want to have diamonds; 63% of men think that diamonds are the best expression of personal taste; that 43% of people think that diamond is a symbol of achievement; 51% of men ready to buy diamonds. These figures allow jewelers to male ornaments market full of hope. At the same time, a rough market survey showed that men’s consumption of variety in the ring with square diamond and platinum ring ring the main factor, which is on the market today can be crowned the title of the mainstream varieties of male jewelry.

Related: Men Jewelry store project analysis:

The total investment cost is about more than 30,000 yuan

Store should generally be located in the downtown business district

The operation must be carefully selected goods

Female nature beauty, jewelry market has almost become a woman’s world, many businesses were fixed on the woman’s purse, but also ignore the male beauty of the heart. At present, only species less male ornaments, the design is also monotone. When the eyes of many merchants gathered in women jewelry, men jewelry market is actually pregnant with the broader business opportunities.

Prospects: The new market space

With the continuous improvement of people’s lives and the level of the development of fashion, jewelry and accessories on building the image of a man playing an increasingly important role. It is understood that most men think that wearing jewelry can better demonstrate the man’s character, temperament, training and identity. Male jewelry jewelry sales will be the most promising areas of a cake.

Investment: 30,000 yuan shop

Male jewelry stores unique to the main business men can bring out the personality and temperament of decorative items, such as necklaces, necklaces, brooches, belts, wallets, bracelets, pipes and so on. In addition, the counter, optional shelf can be put on the male order of various commodities, such as features clothing, shoes, men’s perfume and other sections. Store should generally be located in the downtown business district, specialty clothing and jewelry jewelers concentrate on the regional concentration of street. Facade 20 to 30 square meters room rent per month 1500 to 3000 yuan, 5,000 yuan renovation costs, staff from 1 to 2, the monthly wages of 1,000 yuan per person, for the first time into paid 20,000 yuan, together with such other certificates or licenses The total investment cost is about more than 30,000 yuan.

Business: a focus on strategy

To grasp the success of men’s psychology, the operation must be carefully selected goods, men pay attention to quality, brand name merchandise to be authentic, work better. The quality of staff is important to guide the customer to be. Male jewelry store is a new market, pre-pay attention to publicity.

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As the current fashion of “second line” argument, they are definitely not the relative “line” the next best thing, is not simply entourage client.

“Second line” means the Deputy line brand – Diffusion line, was also known as sub-brand, leisure wear, or leans wear, their flexible design, the price moderate, not a long history of large, many of which are from the single-handedly leading the development and design clothing company, is a leading brand as a subsidiary series of launch.

Referred to the so-called “second line”, of course, have to mention that our brands are well-known line, Armani, Prada, Dior, Versace … … their unique style, but very difficult to do because abide by the classic styles. Their design and production are known as the world’s leading, but you need to pay the price accordingly gone up; their designers have charisma, wearing their identity and status is wearing, but the “main line” were not as “mainstream” prepared by the general public, so most people only look up to “line” window, gripping the purse secretly sigh. And their “second line” would much more relatively accessible, relying on “front line” strong brand appeal and consumer drive, rooted to the broad masses of people. “Line” and “second line” like “Father and Son”, constantly supporting each other in order to “first-line brand, sales of second-line to do” development model to promote luxury goods industry.

In fact, some second-tier brands and even earlier than first-line brand there. Style, they are original, and sometimes even another way, won more applause than the main line. Financially, they have been heavily support their fashion consortium, the commercialization of the results has also been shown. Designers love “second line”, because first-line brand of style has been relatively fixed, not easy for talented creative designers, but second-tier brands is relatively flexible and can try a variety of bold styles and unfettered fashion to achieve their dreams . Many top designers have personally led the second-tier brands all the design, such as D & G designers Dolce and Ganbbana.

Consumers love the “second line” is more obvious reasons. First-line brand with the same strain as the second-tier brands, not only with them the memory of first-line brand to meet the people’s desire for luxury goods, but the price is only a fraction of the line brand and style choices are more diverse, more with a strong flavor of life, to life more often wear casual clothes and sportswear based in order to dress this way to calculate the probability, the degree of its cost increase again, so unpopular is hard. “Second line” was to prove that, price level can be high quality, cheap does not mean mediocre, especially in the context of the global financial crisis, “second line” no doubt will become embarrassed and stylish consumers the best choice.

“Second line” brand Past and Present

In 1981, Giorgio Armani attempt to create its first second-tier brand – Emporio Armani. Enable second-tier brands as early as the concept of the company, Armani’s second line of several young design brand regardless of how the style changes, are consistently inherited Armani’s elegant style, but also with the temptation of the price advantage, so business has made great success. So other fashion brands have followed suit, Dolce & Gabbana, Donna Karan, Calvin Klein, Versace all have introduced the corresponding second-tier series. Most of them are in the main line for the keynote, for those who desire luxury brands but can not afford the main line designed for young consumers, more emphasis on popularity and conspicuous, eye-catching brand logo has become during this period “second line” symbol.

After the beginning of 2000, as Zara, H & M fast fashion brands such as the rise of designer brand second-line series in the products can not match those high street brand gap, so most of the brand began to ponder the value of second-tier brands, and marketing strategy will make the appropriate changes. On the one hand, some brands find ways to start thinking about recovery of their second-tier brand licensing business, and the re-definition of an independent image and concept of second-tier brand strategy to meet the market. Such as Chloe and See By Chloe, Prada and Miu Miu, mostly in cutting its main line, material make an effort, but second-tier brands are concentrated in the fabric texture, printing, washing and so on, for the young avant-garde trend of consumers with the most eye-catching design . On the other hand, fast fashion is also to promote some other brand for the slice, and the launch of its new second-tier series.

2008, Yohji Yamamoto introduced Coming Soon series, this is the first standard to live without a second-line brand name designer, Yohji Yamamoto, I made it clear that, “Coming Soon is to comfort those who like designer names at random is not willing to hang designed by the front of consumers. “visible,” second line “after nearly three years after the development has been increasingly demonstrated its independent brand value and mode of operation.

As a “second line” fashion consumption famous D & G, this year has been 15 years old. Fashion Group, the world’s third-largest second-line brand, and its founder in terms of image in society or from self-realization, the feedback has been very good. D & G Dolce & Gabbana brands than just four years later, the creation of its original intention is actually the main line of products to add, I hope from another point of interpretation of Dolce & Gabban creativity and style. If we go into detail about, in fact, is that it embodies the essence of elements Dolce world. From D & G was founded to now, set up in the business point of view, it is not the status and market trends as in the traditional sense our second-tier brands, the founder of Bu Zai hope from the beginning that is considered Qingnian D & G brand. Especially in the past two years, the market consumption, on the one hand create all of those who do not want to risk all their faith in the line brands; the other hand, we can see from the market behavior can be found in recent years, positioning it happened significant changes. Dolce & Gabbana and D & G have their own styles and characteristics, never penetrate each other, customers are based on personal preferences to choose between the two brands. The difference between them is obvious. Even if the time slot is the overlap of the two brands were designed separately.

“Second-tier brands,” the best definition, which continued to emerge as a model, it is to those closely related to our life as a primary expression of the elements of the basis. Although it has a number of genes constant, but tends to focus on characteristics of the times and technological progress. As luxury industry, it needs to meet a variety of different needs. Both the design level or marketing level, all needs to be improved. Active market in the context of using the “line” brand appeal to a higher ability to market many new “second line” brand quickly found its market position.

How to Understand the “second line” brand

In this chaotic state of the brand in the world, each brand owners want to expand the brand in the market value of the infinite. Therefore, “second line” definition in the heritage of the “line” of the style, the Association acts in the market with more or less into maintaining a certain relationship, so too will the consumer be able to produce the corresponding consumer connection. Therefore, “second line” of the brand name, we will see a variety of forms, but overall nothing but mainly in the following several forms:

Usually with the brand name “by” words, such as Marc by Marc Jacobs, See By Chloe, JPG by Gaultier;
With “di” word, “di” is the Italian “of” mean, so many of Italy’s second-tier brands can be seen in the “di” figure, such as Philosophy di Alberta Ferrtti; with Jeans, Sport word, usually first-line brand jeans, sport style, the development of full-time second-line, such as Armani Jeans, DKNY Jeans; line brand letter directly abbreviations, such as McQ, D &G; with “Label” the word generally for second-line branch, such as Vivienne Westwood Red Label; but also extremely a small number of “second line” with the main line brand name no contact, such as the Anglo-mania, and Yohji Yamamoto, etc. introduced Coming Soon.

Whether as a fashion or consumer area of working hard in the fashion of small reptiles, “second line” fashion brand is to understand the work to resolve questions with the best answer. We are often so-called “line” well known, but the style is often more apparent, the market tends to be more consumer groups, the “second line” is not clear.

Currently on the market “second line” brand some are well-known brand name to create, and some are based on designer’s name to locate the “second line.” The front of the “big” the source of our well understood, and for those designers, brands are an indication of their source will be a little “around.” Such as the famous fashion Lafayette – Karl lagerfeld, its origin is the German letter, but after starting business is in France, he designed every year Chanel 8 series, 5 series for the Fendi design, 2005 Karl lagerfeld will own proprietary brand Tommy Hilfiger sold to the U.S. group. While another John Galliano, although playing a French national treasure DIOR chief fashion designer, but the Englishman is still the British designer John Galliano registered. Light of the above Both of these are famous people in France, the source of my brand also being counted as France has.

As the current fashion of “second line” argument, they are definitely not the relative “line” the next best thing, is not simply entourage client. Today, the brand’s “second line” as if each faction has become itinerant masters, both men and women fashion, accessories, underwear, eyewear, watches and jewelry, or children’s clothing, bedding, reason is simple, “added original style, to enhance sales “, if you still feel” second line “is relatively cheap, simple, then you have retreated to a second-line fashion.

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